Recognizing buyer behaviors and where your prospective customers fit on the adoption curve is a skill you can master. Maybe you have had your eye on some very compelling technology for a while but have not been sure how to pull that tech into your enterprise. Perhaps you have seen the benefits of Open Innovation […]
Getting started building Open Innovation (OI) skills Read More »
Recognizing buyer behaviors and where your prospective customers fit on the adoption curve is a skill you can master. It can be incredibly frustrating. You’ve done the “voice of the customer” research, and it seems like the perfect fit. The enthusiasm on sales calls is undeniable. Feedback is glowing. But the moment you submit pricing,
Struggling to find product-market fit with new products? Read More »
Authors: Matthew Wahlrab and Craig Rochester Companies of a certain size often struggle to make further breakthroughs after initial success in the market. At first glance, this seems mystifying: Revenue is in the high hundreds of millions of dollars to low billions. Tranches are publicly traded. Work quality is excellent and debts are well-managed.
How to use data to read the tea leaves in corporate development Read More »
Authors: Matthew Wahlrab and Craig Rochester Let’s face it, for a start-up the VC pitch is both an art and a science. It can also be critical in determining whether you can continue to operate as a start-up business. The content you need to provide is well known. But what does it take to really
5 Things a startup can do to juice their pitch Read More »
Authors: Matthew Wahlrab and Craig Rochester Large companies can become wedded to processes that have become stale over time, and employees can become attached to the status quo because it has worked in the past. It’s a big, risky effort to shake things up, to change. Bigger companies tend to be risk averse, and that
Why non-experts could be the key to your corporate development strategy Read More »
Authors: Matthew Wahlrab and Craig Rochester What is a viral startup? Viral startups are early-stage companies that attract a significant network of early users for market validation and product/market fit feedback.They’re often also proactive in establishing intellectual property (IP) assets and an IP strategy that create barriers to entry against competitors in important markets and
Viral startups: How to grow your company faster Read More »
Authors: Matthew Wahlrab and Craig Rochester Case Study IP planning tailored to business and investor needs — while saving time & money. Subscribe to our newsletter Our client: Lexset, revolutionizing AI training with synthetic data AI is a major factor in the future of computer vision — and for effective AI training, vast data sets
Crafting Lexset’s cost-effective, business-boosting IP strategy Read More »
There are several reasons startup companies struggle to meet the revenue goals promised to Series A investors. Let’s talk about the most important one: failing to transition from individual high-touch sales to scalable and sustainable business development and sales processes. This often involves failing to develop a scalable process to test product-market fit and not
Structured Business Development for Startups Read More »