Case studies

From innovation to market entry: A how-to overview (part 3)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

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From innovation to market entry: A how-to overview (part 2)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

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IP beyond patents

Authors: Matthew Wahlrab and Craig Rochester Patents aren’t everything. So what other IP options are out there? When it comes to intellectual property (IP), patents are often seen as the be-all and end-all. Why? Because patents protect useful technological innovation that is often extremely valuable to a technology company. They help to make the nebulous, …

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From innovation to market entry: A how-to overview (part 1)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

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Expanding what IP is in business in 2022

Authors: Matthew Wahlrab and Craig Rochester Expanding what IP is in business in 2022 Intellectual Property (IP) often brings to mind images of high-tech enterprise laboratories, heavyweight legal teams, and significant capital investment. But any company that’s up and running has some form of IP that can be valuable to its bottom line. Your company …

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Viral startups: How to grow your company faster

Authors: Matthew Wahlrab and Craig Rochester What is a viral startup? Viral startups are early-stage companies that attract a significant network of early users for market validation and product/market fit feedback.They’re often also proactive in establishing intellectual property (IP) assets and an IP strategy that create barriers to entry against competitors in important markets and …

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Six elements of IP management

Authors: Matthew Wahlrab and Craig Rochester Founders of companies face many obstacles when transitioning from a spark of an idea, to finding market fit and scaling, to exiting. Intellectual property (IP) management documents aspects of the business that drive growth and, when done well, provides a foundation for scaling that doesn’t require rethinking the business at …

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How does Intellectual Property (IP) planning evolve as companies grow?

Authors: Matthew Wahlrab and Craig Rochester Companies’ intellectual property (IP) needs depend in large part on their growth stage. For pre-seed and seed stage startups, their focus is on securing funding and accelerating product development. Ready to conquer the world with their MVP and perhaps early traction, each startup begins to face the “good problems …

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Crafting Lexset’s cost-effective, business-boosting IP strategy

Authors: Matthew Wahlrab and Craig Rochester Case Study IP planning tailored to business and investor needs — while saving time & money. Subscribe to our newsletter Our client: Lexset, revolutionizing AI training with synthetic data AI is a major factor in the future of computer vision — and for effective AI training, vast data sets …

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