Authors: Matthew Wahlrab and Craig Rochester Many founders recognize that intellectual property (IP) assets such as patents are valuable in protecting technology investment, and that they can be the catalyst for huge windfalls when exploited successfully. Most of us have heard of the high-profile success of IBM, who boosted annual patent-licensing royalties a phenomenal 3,300% …
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …
From innovation to market entry: A how-to overview (part 3) Read More »
Authors: Matthew Wahlrab and Craig Rochester How many startups do you know with great ideas and no paying customers? How many great ideas never launch at all? The harsh reality is that coming up with a brilliant idea is not the hard part! Landing your first customer is a gigantic step and it is one …
How to go from idea to first customer in a startup Read More »
Authors: Matthew Wahlrab and Craig Rochester Large companies can become wedded to processes that have become stale over time, and employees can become attached to the status quo because it has worked in the past. It’s a big, risky effort to shake things up, to change. Bigger companies tend to be risk averse, and that …
Why non-experts could be the key to your corporate development strategy Read More »
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …
From innovation to market entry: A how-to overview (part 2) Read More »
Authors: Matthew Wahlrab and Craig Rochester Patents aren’t everything. So what other IP options are out there? When it comes to intellectual property (IP), patents are often seen as the be-all and end-all. Why? Because patents protect useful technological innovation that is often extremely valuable to a technology company. They help to make the nebulous, …
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …
From innovation to market entry: A how-to overview (part 1) Read More »
Authors: Matthew Wahlrab and Craig Rochester Expanding what IP is in business in 2022 Intellectual Property (IP) often brings to mind images of high-tech enterprise laboratories, heavyweight legal teams, and significant capital investment. But any company that’s up and running has some form of IP that can be valuable to its bottom line. Your company …
Authors: Matthew Wahlrab and Craig Rochester What is a viral startup? Viral startups are early-stage companies that attract a significant network of early users for market validation and product/market fit feedback.They’re often also proactive in establishing intellectual property (IP) assets and an IP strategy that create barriers to entry against competitors in important markets and …
Authors: Matthew Wahlrab and Craig Rochester Founders of companies face many obstacles when transitioning from a spark of an idea, to finding market fit and scaling, to exiting. Intellectual property (IP) management documents aspects of the business that drive growth and, when done well, provides a foundation for scaling that doesn’t require rethinking the business at …
