From innovation to market entry: A how-to overview (part 1)

  Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you […]

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Viral startups: How to grow your company faster

Authors: Matthew Wahlrab and Craig Rochester What is a viral startup? Viral startups are early-stage companies that attract a significant network of early users for market validation and product/market fit feedback.They’re often also proactive in establishing intellectual property (IP) assets and an IP strategy that create barriers to entry against competitors in important markets and

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Rapid Alpha announces exclusive distribution rights to the VentureCast™ platform for expanded business planning capabilities

Through an Agreement announced today, Rapid Alpha will receive an exclusive right to distribute the VentureCast web application in core markets of the company. The pairing of VentureCast’s web application and Rapid Alpha’s suite of IP Management, Corporate Development and Business Intelligence, and Go to Market Services creates a comprehensive solution to help innovators identify

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How does Intellectual Property (IP) planning evolve as companies grow?

Authors: Matthew Wahlrab and Craig Rochester Companies’ intellectual property (IP) needs depend in large part on their growth stage. For pre-seed and seed stage startups, their focus is on securing funding and accelerating product development. Ready to conquer the world with their MVP and perhaps early traction, each startup begins to face the “good problems

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Crafting Lexset’s cost-effective, business-boosting IP strategy

Authors: Matthew Wahlrab and Craig Rochester Case Study IP planning tailored to business and investor needs — while saving time & money. Subscribe to our newsletter Our client: Lexset, revolutionizing AI training with synthetic data AI is a major factor in the future of computer vision — and for effective AI training, vast data sets

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How to Create a Winning Marketing Plan with a Value Canvas

Marketing Plan Checklist Is your product-market fit not panning out? Perhaps it is time to go back to the drawing board and rethink your marketing plan. Check out this blog for a checklist to develop a winning marketing plan: create a value proposition canvas for what your product means to prospective clients. It is important

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Structured Business Development for Startups

There are several reasons startup companies struggle to meet the revenue goals promised to Series A investors. Let’s talk about the most important one:  failing to transition from individual high-touch sales to scalable and sustainable business development and sales processes. This often involves failing to develop a scalable process to test product-market fit and not

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