Method
Our method: sixteen weeks to a growth plan you can test
This is how our method works: six to eight tested bets, and one way of deciding that your team keeps long after we've gone.
Results across every industry
Two acquisitions followedWe used diligence-style evidence to decide what IMDEX should build and what it should buy.
2 days, 1 analystEVOS did the searching. Our analyst made every call, and each finding traces to its source.
The growth-levers arithmetic
Before we ask for anything, we do the arithmetic in order. If there is no gap, you don’t need us, and we’ll say so.
Marketing, advertising and sales
The best case from optimizing them.
Innovation
The best case inside your existing product and market.
Corporate development
The best case from acquisitions, licensing and joint ventures.
The total, against the number you need
Is there still a gap once the three are added together? Growth Strategy sets out the arithmetic in full
The other half is time. A company can be solid on growth for three years and short in year four. If it takes three years to go from idea to product in your industry, that decision is already late, and it won't show up in this year's plan. That's why nobody's pulling the lever yet.
Like due diligence, pointed forward
If you've been through due diligence, the method will feel familiar: gather evidence, test it, decide. The difference is that we point it at the future. Instead of checking what a business has done, we test where it can grow next. Some call this innovation management consulting; we call it the method, because it ends in decisions rather than a framework.
The vision is built from evidence, not brainstormed in a workshop.
Four phases, each ending in a decision
Scan
We map the technologies, patents and markets around your business, and list every realistic route to growth.
Size
We test which markets are real, how big they are and who's already there. Weak options are dropped early.
Validate
We talk to customers and run measured experiments to see what they'll actually pay for.
Decide
Every bet gets a score and a clear call: advance, hold or stop. The winners become programs your team can run.
What a tested bet looks like
Each bet combines three things: a technology, a market and a route to growth. We score each one against your goals, with clear conditions for stopping. At the end it's advanced, held or dropped.
What you get at the end
tested bets
Each scored, with the evidence behind it.
programs
Grouped so your team can run them.
portfolio mix
Balancing safer bets against bigger ones.
statement of intent
Your team can act on it without waiting for sign-off at every step.
The system does the legwork. Your people make the calls.
EVOS, our platform, handles
Finding and organizing patents, market data and research.
Your team handles
The judgments, the customer conversations and the decisions.
Your people learn the method as they go, so they can keep using it after we leave.
Three ways to close a growth gap
Marketing
Sell what you have to new customers or markets.
Product and technology
Build or adapt products for a need you've proven.
Corporate development
Buy, partner or license to get there faster.
How much risk is in each bet?
Every bet sits somewhere between two kinds of risk: whether the market is new to you, and whether the technology is. We use this to balance the portfolio so it isn't all safe bets, or all long shots.
Every conclusion traces to a source
Every finding links back to a dated source you can check yourself. If we can't source a claim, we don't make it.
When this isn't the right approach
- Companies still finding their first product
- Decisions that need an answer in days, not weeks
- Teams that don't want to be involved