Recognizing buyer behaviors and where your prospective customers fit on the adoption curve is a skill you can master. Maybe you have had your eye on some very compelling technology for a while but have not been sure how to pull that tech into your enterprise. Perhaps you have seen the benefits of Open Innovation […]
Getting started building Open Innovation (OI) skills Read More »
Recognizing buyer behaviors and where your prospective customers fit on the adoption curve is a skill you can master. It can be incredibly frustrating. You’ve done the “voice of the customer” research, and it seems like the perfect fit. The enthusiasm on sales calls is undeniable. Feedback is glowing. But the moment you submit pricing,
Struggling to find product-market fit with new products? Read More »
How do some Venture Capital Managers view Intellectual Property? In this guest post Dr. Rami El Assal shares his perspective on the role IP plays in life science-based startups.
Authors: Matthew Wahlrab and Craig Rochester As your company grows and your intellectual property (IP) portfolio matures, your patent searching needs will change. Ideally, the insights you gain from patent searches should address your legal and business needs in parallel: How nervous should you be about being sued for patent infringement or having a competitor
The role of patent searching in patent portfolio management Read More »
Authors: Matthew Wahlrab and Craig Rochester Companies of a certain size often struggle to make further breakthroughs after initial success in the market. At first glance, this seems mystifying: Revenue is in the high hundreds of millions of dollars to low billions. Tranches are publicly traded. Work quality is excellent and debts are well-managed.
How to use data to read the tea leaves in corporate development Read More »
Authors: Matthew Wahlrab and Craig Rochester Let’s face it, for a start-up the VC pitch is both an art and a science. It can also be critical in determining whether you can continue to operate as a start-up business. The content you need to provide is well known. But what does it take to really
5 Things a startup can do to juice their pitch Read More »
Government funding for startups: How IP strategy can enhance valuation and attract outside investors
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think.
From innovation to market entry: A how-to overview (part 3) Read More »
Authors: Matthew Wahlrab and Craig Rochester How many startups do you know with great ideas and no paying customers? How many great ideas never launch at all? The harsh reality is that coming up with a brilliant idea is not the hard part! Landing your first customer is a gigantic step and it is one
How to go from idea to first customer in a startup Read More »
Authors: Matthew Wahlrab and Craig Rochester Large companies can become wedded to processes that have become stale over time, and employees can become attached to the status quo because it has worked in the past. It’s a big, risky effort to shake things up, to change. Bigger companies tend to be risk averse, and that
Why non-experts could be the key to your corporate development strategy Read More »
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think.
From innovation to market entry: A how-to overview (part 2) Read More »
Authors: Matthew Wahlrab and Craig Rochester Patents aren’t everything. So what other IP options are out there? When it comes to intellectual property (IP), patents are often seen as the be-all and end-all. Why? Because patents protect useful technological innovation that is often extremely valuable to a technology company. They help to make the
Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you
From innovation to market entry: A how-to overview (part 1) Read More »
Authors: Matthew Wahlrab and Craig Rochester Expanding what IP is in business in 2022 Intellectual Property (IP) often brings to mind images of high-tech enterprise laboratories, heavyweight legal teams, and significant capital investment. But any company that’s up and running has some form of IP that can be valuable to its bottom line. Your company
Expanding what IP is in business in 2022 Read More »
Authors: Matthew Wahlrab and Craig Rochester What is a viral startup? Viral startups are early-stage companies that attract a significant network of early users for market validation and product/market fit feedback.They’re often also proactive in establishing intellectual property (IP) assets and an IP strategy that create barriers to entry against competitors in important markets and
Viral startups: How to grow your company faster Read More »
Authors: Matthew Wahlrab and Craig Rochester Founders of companies face many obstacles when transitioning from a spark of an idea, to finding market fit and scaling, to exiting. Intellectual property (IP) management documents aspects of the business that drive growth and, when done well, provides a foundation for scaling that doesn’t require rethinking the business at
Six elements of IP management Read More »