Month: May 2022

From innovation to market entry: A how-to overview (part 3)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

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Why non-experts could be the key to your corporate development strategy

Authors: Matthew Wahlrab and Craig Rochester Large companies can become wedded to processes that have become stale over time, and employees can become attached to the status quo because it has worked in the past. It’s a big, risky effort to shake things up, to change. Bigger companies tend to be risk averse, and that …

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