GO-TO-MARKET
We help you develop a product in accordance with what your customer need and want, and find your product-market fit.
Value Canvas is a tool that helps your business thoroughly create solutions that fit the actual demands of your customers. So, you need to develop your Value Canvas to make sure that your product is positioned around customers’ values and needs.
The primary purpose is to create a fit between the product and the market, and it lets you put your whole business down on paper and evaluate your strategy, planning gaps, and risk exposure.
Features
- Understand the potential customer with needs and expectations
- Find your product-market fit
- Help visualize what is important and push you to address critical areas
- Enable the understanding of what added value is in the eyes of the client
Benefits
- Develop a product by what your customer needs and want
- Improve your customer understanding and engagement
- Save time and money
- Build up your new product or modify the existing one
We validate that the way you understand how your potential customer’s pain points motivate them to buy your products and services.
After our Value Canvas and Industry Landscape Report steps, you’ve gained detailed insights into how your ideal customers perceive the pain point your solution solves. Now, with our single variable ads, or micro-ads, we can validate these insights to ensure your sales and marketing budget translate to revenues.
Micro ad testing allows us to effectively explore the wording that best resonates with your target audience. This will eventually help you build strategic account-based marketing (ABM) campaign to market your solution.
Features
- Set up multivariate tests to see what works best in action
- Increase your conversion and decrease cost per acquisition
- Analyze the testing variations and ideating concepts and develop creative
- Easy set-up and fast results, budget-friendly
- Reach robust analytics, easy to track and measure
Benefits
- Find what works best for your customers so you can crush your competition
- Generate more business or increase their leads
- Ensure you stand out, minimize financial risk
- Save time and money
- Reach neatly laid out results
We implement a proper analytics backend to gather visitor metrics and behaviors help find the language that motivates prospects to make a Buy decision.
You will want to populate your landing page with content responding to the thoughts and feelings that motivate your prospects to click your initial ad; words and images that speak to the pain points they have in mind, explaining how your solution can solve them.
As the follow-up to your Micro Ad tracking, you are setting up analytics for your landing page, enabling you to measure prospects’ motivations for looking into your product and their response to how you are presenting it.
Features
- Provide additional insights into your target audience
- Testable
- Promote your products
- An effective lead conversion tool
- Guide visitors towards a single call to action
Benefits
- Provide valuable insights for your marketing goals
- Allow you to measure metrics directly tied to your business goals
- Increase your brand awareness
- Drive traffic and improve your SEO (Search Engine Optimization)
- Increase conversion
We ensure you identify both the opportunities and threats in your industry coming your way and give you a strong idea of the present and future scenarios.
Industry Landscape Report helps you understand the competitive dynamics of your industry. It provides you with a sense of what is happening, e.g., degree of competition within your industry, state of competition with other emerging industries, forecasts of the sector considering technological changes, etc.
Understanding the environment surrounding your industry to anticipate future trends gives you the weapon to take the required direction with confidence.
Features
- Enable you to identify the threats and opportunities facing your businesses
- Assess the profitability of your industry
- Forecast the potential behavior of the competitors
- Identify the area where strategic changes will generate the best payoffs
Benefits
- Focus your resources on developing unique capabilities
- Create new strategies for attracting new customers
- Increase your customer retention rate
- Help to discover untapped opportunities in your industry
Knowing your customer acquisition costs is an essential component of scaling. We help you understand how, where, and how much it costs to close new sales is critical to scale confidently.
By leveraging Micro Ad Testing and Landing Page analytics, Conversion Rate Optimization (CRO) can be conducted to reduce customer acquisition costs.
Whether you think your sales numbers could be better or your customer engagement scores could be higher, CRO is a tool to activate the results you want. It optimizes your landing page to turn more visitors into customers. It is all about digging deep into your customer journey, ironing out the creases, and developing the experience until you are left with a frictionless customer journey tailored to each individual.
Features
- Understand customers better
- Get more customers
- Boost your SEO (Search Engine Optimization) offers
- Create tailored customer experiences
Benefits
- Tailor the customer experience
- Lower your cost per acquisition
- Leverage your current website traffic
- Increase your customer lifetime value
We enable you to directly address pain points of your customers and use personalized campaigns designed to engage each customer, basing the marketing message on their specific attributes and needs of them
ABM uses data and automation to target high-value accounts with personalized messaging, rather than casting a wide net as is done in traditional marketing.
Instead of starting to generate leads, an ABM strategy begins with identifying best-fit accounts that have the most significant revenue potential for your business. So, it allows you to get rid of less-valuable companies early on and ensure marketing and sales are in complete alignment.
Features
- Focus on key goals and metrics
- Data-driven marketing strategy
- Develop a personalized engagement process
- Eliminate low-value prospects, laser-focus on the best accounts
Benefits
- Create an internal alignment between your departments
- Improve optimization in your business
- Build stronger relationships with potential accounts
- Save resources, create shorter sales cycles with higher ROI
We help you design and develop a sales collateral to move your prospects through the buyer’s journey and convert them to customers.
Sales collateral is a tool to move a prospect through the sales funnel. The best sales collateral helps move prospects towards a purchase, and it can only do this if it is produced in alignment with your prospects’ thoughts.
It can be a challenge for new offerings to find the time and the right words to Entice, Engage, and Sell prospects. By leveraging our ABM offerings and data from Micro Ad testing, we can empower your sales team with collateral to help them engage your most coveted prospects.
Features
- Help people to choose your product.
- Explain why your product is better
- Tell prospects why they should buy your product
- Helps move prospects towards a purchase
Benefits
- Create awareness
- Build brand credibility
- Make the sales process easier
- Help you increase your sales
We ensure you exploit your social media to generate new leads, raise awareness and drive website traffic for your business.
Social media for business is no longer optional. It is a meaningful way to reach your customers, gain valuable insights, and grow your brand.
Being viewed as a thought leader and staying top of mind with your customers and prospects can be helpful in closing new deals. By translating your value canvas, Industry Landscape Report, and Micro Ad Testing, we can help consistently generate and post new content.
Features
- Establish your brand as a thought leader
- Keep you top of mind
- Increase website traffic
- An easy way for potential customers to express interest
- Partner with influencers
Benefits
- Increase brand awareness
- Be their first stop when they are ready to make a purchase
- Accelerate business growth
- Lead generation
- Increase revenue
We support you to invest in creating a strong brand that will get and keep people’s attention and ensure you stand out in a crowd: A business’s branding is more important than you might think. Your brand may seem like it consists of elements such as logos and colors, but your brand is the whole identity of your business.
Presenting a consistent style and message helps customers and prospects know they’ve found their solution provider. Our branding offerings create standards for the fonts, colors, images, and communication style you use to attract customers. We offer Style Guides, Branding Guides, and Creative Guides to deliver your message.
Features
- More People Will Recognize Your Business
- Create an established, credible business image
- Build relationships with your audience
- Create differentiation
Benefits
- Make your brand memorable, increase customer recognition
- Increased credibility in prospects’ minds
- Create Loyal customers
- Stay ahead of competitors
Through our use of analytics, Micro Ad Testing, and the Value Canvas exercise, we can help you quickly launch your web page using themes that have been demonstrated to work.
Developing a successful web presence is essential for your business growth. While you may be concerned about your social media pages, when your website does not appeal to your prospects, your digital marketing efforts will go down the drain.
If you want your website to do its job and help grow your business, you need to set it up for success.
Features
- Have an SEO-optimized website
- More website visits
- User-friendly design
- Enhanced reputation
Benefits
- Increase your customer base
- More potential leads or sales
- Greater user experience, higher engagement
- Increased business credibility
We build your brand’s future by creating the most appropriate strategy for your business to rank high in search engines
SEO (or Search Engine Optimization) is essential to your website’s visibility. It is an important way of communicating with search engines to prove the relevance of your site for users and their search questions.
SEO can help draw prospective customers to your web page and steer them to content that results in a transaction. In addition to crafting content, we can help you consistently post new content to help improve your web presence.
Features
- Increase your online visibility
- Show up for specified search queries
- Bring qualified leads to your website
- Increase familiarity with your business
- Low cost
- Provides actionable data
Benefits
- Increase website traffic
- Reach the right audience
- Help you convert leads
We help you get first-class account-based selling services to drive your sales growth. Getting in front of your dream customers can be a challenge, and the main challenge of a sales outreach is contacting the right customers at the right time and with the right offering.
Maximizing the opportunity when your customers agree to speak can also be stressful. Our offerings and support help you reach out with confidence and a clear plan from an introduction call to a successful relationship. You can engage with prospects who meet your customer profile to convert them into paying customers and grow your business.
Features
- Determine the best outreach channel
- Customized prospect engagement, personalized communication
- Track results
Benefits
- More sales pipeline created
- Larger deal sizes closed
- Proactive decisions with updated metrics
