April 2022

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. […]

  Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you