Month: April 2022

From innovation to market entry: A how-to overview (part 2)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

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IP beyond patents

Authors: Matthew Wahlrab and Craig Rochester Patents aren’t everything. So what other IP options are out there? When it comes to intellectual property (IP), patents are often seen as the be-all and end-all. Why? Because patents protect useful technological innovation that is often extremely valuable to a technology company. They help to make the nebulous, …

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From innovation to market entry: A how-to overview (part 1)

Authors: Matthew Wahlrab and Craig Rochester For founders who’ve developed a groundbreaking idea or technology, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they’re pretty often met with vague, non-practical responses: “You need to find your product-market fit.” Sure, you think. …

From innovation to market entry: A how-to overview (part 1) Read More »