How to Create a Winning Marketing Plan with a Value Canvas

Marketing Plan Checklist Is your product-market fit not panning out? Perhaps it is time to go back to the drawing board and rethink your marketing plan. Check out this blog for a checklist to develop a winning marketing plan: create a value proposition canvas for what your product means to prospective clients. It is important …

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Structured Business Development for Startups

There are several reasons startup companies struggle to meet the revenue goals promised to Series A investors. Let’s talk about the most important one:  failing to transition from individual high-touch sales to scalable and sustainable business development and sales processes. This often involves failing to develop a scalable process to test product-market fit and not …

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Looking for insights and a process for sustained competitive advantage?

Even before COVID19, few Executives felt they were managing their innovation portfolio well. Today everyone recognizes how important new innovation to achieving new benchmarks for success. Today leaders within Small and Medium Enterprises can take the same methodical approach to innovation as companies like Boeing and Microsoft, but without the big budgets. Through three phases, you …

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